Comtravo Brand Transformation
With the market for business travel almost entirely standing still during Covid, you would expect any organization in this market to do exactly the same – Comtravo didn’t. As a fast growing start-up based in Berlin, Comtravo decided to use this time wisely: to grow as an organization and to grow up as a brand. We were asked to help and in the beginning of 2021, we embarked on our collective journey.
It quickly became clear: In such a radically transforming market, this transformation process was more than a modernization. This was about re-inventing business travel to become more purposeful, more individual and so much smarter. Led by strategy, we developed a brand that is both a leading innovator for the market and a personal companion for each traveller.
