Geist App Design & Branding
For the globally leading brain-game app creators Memorado, we took on the challenge to re-position their entire brand. Starting off by developing a new strategic platform that unites the app’s
main features „brain training“, „mindfulness“ and „relaxation/sleep“ under one coherent concept, we reinvented the brand and made way for GEIST. In addition to the new name, we designed an intuitive
and tactile visual language, as well as a unique tone of voice for the new brand.
