Nuri Brand Building
Hardly any start-up has grown as strongly in 2021 as the crypto banking company Bitwala. To strengthen its position and make its service accessible to a broader, more diverse audience, we were asked to realize a holistic rebranding with them: from strategic branding to design and naming to the final design of the touchpoints such as the debit card.
The new brand Nuri celebrates the new possibilities of innovative financial technologies with an optimistic, accessible and expressive look and feel. Introducing a new reality of banking that enables a better financial future for people – even to those who have not yet ventured to the subject of crypto.