Taxmaro Brand Building
Taxmaro is the all-in-one solution for payroll, integrating a strong digital platform with the service of a personal accountant. In order to effectively communicate its unique dualistic approach, we were asked to redesign the brand from scratch. Combining strategic with creative expertise, we helped Taxmaro to carve out a strong value proposition around the idea of team work. The design with its bold colours, polymorphous shapes and cheerful illustrations paints a new picture of payroll: From burdensome one-way street to a flexible, collaborative process, perfectly matching the daily life of today’s HR professionals.