We create meaningful brands that transform businesses & shape organizations. Led by strategy — expressed by design.

The global home of human AI is coming to life with the IPAI Experience Day. The brand and space we are helping to create brings together companies, institutions and experts in the city of Heilbronn to be part of Europe's leading AI initiative.

Edding is more than one of the leading stationary manufacturers in Europe. It is a love brand, a true icon and even the generic term for "marker" in the German speaking world. After an official pitch process, the listed company from Hamburg chose LIT as their partner to bring their brand ecosystem into the future. On your marks, set, go!

The independent brewery from Hamburg is not only a local hero, but also takes a stand against the dullness of industrial beer. We sharpened their strategy, refreshed their visual identity and crafted a unique brand campaign.

Everybody is talking about it, Ipai is actually doing it: creating the future of AI. Currently under construction in Heilbronn, Ipai will become the European hub for all things AI. We are their trusted partner for all things brand.

Finally, it’s official and we couldn’t be happier: CamperBoys is doing a holistic rebrand. From name to design – everything is changing. At this year’s ISPO, the international trade show for sports, they proudly introduced their new brand to the world: Off.

Healthtech and longevity are some of the fastest growing venture trends. German startup BodyGen takes it to the next level with their unique DNA tests. We have been working with them on their brand, packaging and communication. Launching soon.

For the last months, we have been busy helping German Apple Reseller Gravis refresh its brand. Now, it is finally live. You can learn more about the why, how and what of this rebranding in W&V’s article.

We talked with our creative director Livius Dietzel and product designer David Loehr who collaborated on the Solaris office design on how to take brands to the third dimension.

Our exclusive guest commentary in the Business Punk journal explores opportunities for businesses to authentically communicate their sustainability promise, while building a strong and attractive brand to stand out with.