We create meaningful brands that transform businesses & shape organizations. Led by strategy — expressed by design.

There is a new group brand in town and we brought it to life. The new edding holding extends across all of its products and services. Built on its iconic heritage, ready to co-create tomorrow.

Hong Kong based publisher Victionary launched their latest design book named Funkadelic. We are happy to be included - not once, but twice, with our 70's inspired brand work for Nucao and Planted.

Our close collaboration with the not-so-hidden champion from southern Germany enters a new round and a new year. We are partnering on brand building, brand management and another flight of our successful global brand campaign.

The global home of human AI is coming to life with the IPAI Experience Day. The brand and space we are helping to create brings together companies, institutions and experts in the city of Heilbronn to be part of Europe's leading AI initiative.

Edding is more than one of the leading stationary manufacturers in Europe. It is a love brand, a true icon and even the generic term for "marker" in the German speaking world. After an official pitch process, the listed company from Hamburg chose LIT as their partner to bring their brand ecosystem into the future. On your marks, set, go!

The independent brewery from Hamburg is not only a local hero, but also takes a stand against the dullness of industrial beer. We sharpened their strategy, refreshed their visual identity and crafted a unique brand campaign.

Everybody is talking about it, Ipai is actually doing it: creating the future of AI. Currently under construction in Heilbronn, Ipai will become the European hub for all things AI. We are their trusted partner for all things brand.

Finally, it’s official and we couldn’t be happier: CamperBoys is doing a holistic rebrand. From name to design – everything is changing. At this year’s ISPO, the international trade show for sports, they proudly introduced their new brand to the world: Off.

Healthtech and longevity are some of the fastest growing venture trends. German startup BodyGen takes it to the next level with their unique DNA tests. We have been working with them on their brand, packaging and communication. Launching soon.