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What we do

We are a dedicated team of experts combining strategic and creative thinking to transform brands and create powerful experiences. Always hands-on and focused, thriving on collaboration and challenging the status quo. Across industries and markets, we are set out to find unique brand solutions for global players, local leaders and revolutionary disruptors. Not only do we design identities, we design futures.

Brand Identity

Vision & Purpose
Strategic Positioning
Narrative & Character
Visual Identity
Logo Design
Design Systems
Type Design
Brand Architecture
Naming
Verbal Identity

Brand Experience

Packaging Design
Website Design
Digital Products
Webflow Development
Motion Design
Illustration Design
POS & Exhibition Design
Spatial Design & Signage
Workspace Design
Production & Shootings

Brand Communication

Communication Strategy
Campaigns
Key Messaging
Social Media Concept
Relaunch Communication
Employer Branding
Internal Communication
Information Design

Brand Leadership

Brand Governance
Guidelines & Playbooks
Brand-Driven Innovation
Portfolio Strategy
Brand Audit & Monitoring
Design Testing
Design Management
Tools & Trainings

“The team at LIT was relentlessly pushing us to get the maximum out of the opportunity. We are really happy with the result.”

Paul Pizzinini, Co-founder and CEO - Off

See case
“LIT really understood our heritage. The new brand embodies where Gravis comes from and takes us into the future.”

Mirja Marek, Head of Marketing - Gravis

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“LIT is our true partner in crime for everything related to brand, from strategy to design to experience.”

Chris Fenner, Co-Founder & CMO - nucao

See case
“Solaris has evolved a lot since 2016 and LIT perfectly implemented this brand transformation in an agile way that fits very well with Solaris.”

Jörg Diewald, CCO -  Solaris

See case
The Team

Livius Dietzel

Founder & Creative Director

Tom Hoßfeld

Founder & Creative Director

Christopher Leidinger

Founder & Creative Director

Nadja Weßlowsky

Creative Director

Katharina Städele

Senior Brand Strategist

Paula Garcia

Design Director UX

Daniel Kranz

Senior Brand Designer

Mehmed Huy

UX/UI Designer

Katrin Morgenroth

Studio Manager
Brands we worked with