The global home of human AI is coming to life with the IPAI Experience Day. The brand and space we are helping to create brings together companies, institutions and experts in the city of Heilbronn to be part of Europe's leading AI initiative.

Edding is more than one of the leading stationary manufacturers in Europe. It is a love brand, a true icon and even the generic term for "marker" in the German speaking world. After an official pitch process, the listed company from Hamburg chose LIT as their partner to bring their brand ecosystem into the future. On your marks, set, go!

The independent brewery from Hamburg is not only a local hero, but also takes a stand against the dullness of industrial beer. We sharpened their strategy, refreshed their visual identity and crafted a unique brand campaign.

Everybody is talking about it, Ipai is actually doing it: creating the future of AI. Currently under construction in Heilbronn, Ipai will become the European hub for all things AI. We are their trusted partner for all things brand.

Finally, it’s official and we couldn’t be happier: CamperBoys is doing a holistic rebrand. From name to design – everything is changing. At this year’s ISPO, the international trade show for sports, they proudly introduced their new brand to the world: Off.

Healthtech and longevity are some of the fastest growing venture trends. German startup BodyGen takes it to the next level with their unique DNA tests. We have been working with them on their brand, packaging and communication. Launching soon.

For the last months, we have been busy helping German Apple Reseller Gravis refresh its brand. Now, it is finally live. You can learn more about the why, how and what of this rebranding in W&V’s article.

We talked with our creative director Livius Dietzel and product designer David Loehr who collaborated on the Solaris office design on how to take brands to the third dimension.

Our exclusive guest commentary in the Business Punk journal explores opportunities for businesses to authentically communicate their sustainability promise, while building a strong and attractive brand to stand out with.

For fast-growing delivery startup Circus from Hamburg, we did nothing short of branding the kitchen of the future. You can check out our case or read the story in Germany’s leading Marketing journal “Horizont” - if you prefer to hear it from someone else.

Our friends from the Berlin club icon Prince Charles commissioned us to re-design their brand and logo. How can we ever say no to that! Watch out for more in the next couple of weeks.

When it comes to brand guidelines, we have come a long way. Modern guidelines require a lot more than rules in a PDF deck. It requires a new approach. For our client everstox we have done just that.

The new Nucao brand is live - online and on a supermarket shelf near you. Among others, US branding magazine BrandNew featured our work and took a closer look at all the elements of the all-new design system.

Starting out as an accounting tool, Berlin-based SaaS brand Candis has evolved into the leader for digital invoice management for SMEs. We have been working relentlessly with the team to both re-think and re-design their brand from scratch. We are joining in for the re-launch celebrations.

Last week we had the pleasure to speak at “FirstRound” and showcase the work we did for the Nuri brand. The very first Berlin Edition of the conference brought together design studios and branding professionals from all over Europe.

We will be supporting Germany’s largest carsharing and flexible mobility provider in developing a brand campaign and vehicle branding. The objective is to communicate their new positioning and extension of services. Easy!

They brought Apple to Germany before it was a thing. One of Germany’s largest electronics retailer and Apple reseller commissioned us to help them transform their business and brand. A big challenge, and a very visible one, across more than 40 branches and a thriving online store. Don’t worry, we’ll leave them green.

Lendis has just announced an €80 million Series A funding round. We partnered up with them in 2021 and helped them transform their brand from an office equipment rental service to becoming the operating system for hybrid work. They grow up so fast.

Sometimes it takes three to tango. For a unique project for Vytal we are joining forces with ad agency Heimat. The sustainability venture from Cologne is building the leading eco-system for reusable food packaging. While we’ll transform their brand from scratch, Heimat will be in charge of developing a fitting OOH campaign.

Namely one of the most innovative companies in the world got in touch with us to support them with designing a set of campaigns tailored to three European cities: Berlin, Prague, Vienna. The objective is to promote Airbnb’s many on-site public policy strategies and initiatives for responsible travel.

Finance Forward is Germany’s biggest media outlet on all things fintech. Their podcast hosts entrepreneurs, experts and other leading figures from the finance and tech world . For a special episode on branding and the importance of brand building for fintechs, they invited our co-founder and partner Christopher for an interview.

We rarely participate in any kind of award shows. But nevertheless, we were pleased to hear that our dear colleagues from Solarisbank submitted our work. Together, we won the award for the relaunch of the brand.

Page is the leading design magazine in Germany covering everything that is going on in the design business world over here. They did a little feature on us, presented the agency and some of our work. In German only, but maybe you should think about learning it for this.

Leading US branding magazine UnderConsideration wrote a piece on our work rebranding Planted. We can tell you, because even the comments weren’t that bad. So that is pretty special. Only possible with the amazing LIT team.

We wrote a piece for “The Next Web” on the importance of brand building for startups, the meaning of lean branding and what founders can do to create a strong brand from day one. They even called them “hot tips” in the headline. So you should probably read this.

We have been supporting Berlin-based liquor venture for a couple of years. It was time for some new tasty shoots together with photography duo JacobReischel.

We did a special website to experience and try out our dear Graphit font in all of its beauty. Awwwards also loved the site apparently. Oh, you can get the font there, too.

Corporate giants Swiss Re and Daimler Insurance Services started a joint venture, building a unique B2B mobility insurance platform. They commissioned us to build the startup brand and their initial online presence. Safety first.