We create meaningful brands that transform businesses & shape organizations. Led by strategy — expressed by design.

Growing: The LIT Team

Recently, there have been some additions to our amazing team. Say hello to Christina, Tim, Matyas and Michelle! And of course, we are always happy to hear from more talent to collaborate with in the future. Whether you look for full-time, part-time, intern or freelance - feel free to reach out!
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Launched: Making Buildings Smarter

KUGU is the leading platform for real estate energy management – lowering costs, boosting efficiency, and shifting perceptions about decarbonization: From burden to opportunity. Together, we rebuilt their brand from the ground up, turning their future-positive mindset into a future-proof identity.
Case study coming soon

Featured: A portrait of LIT

The latest issue of Grafikmagazin, the renowned magazine for design and creativity, offers an closer/in-depth look at how we work here at LIT. In an extensive interview with our founding partner and creative director Livius Dietzel, it explores how our work is often unconventional, but always purposeful – finding the best solution for every branding challenge.
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Launched: A New Foundation

The growing IPAI ecosystem includes a non-profit pillar: the IPAI Foundation. Its purpose is to strengthen the public discourse on AI and to empower individuals to help shape a future where AI remains human. As a long-term partner of IPAI, we designed and developed the Foundation's new website.
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New Case: Bidetlity

Bidetlity is on a mission to educate people around the world about better alternatives. From bidet showers to toilet stools – they are all about the ass.
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On stage: CXI Conference 2025

Sharing the stage with our partners from IPAI, we will be presenting our work and their transformation process at this year's edition of CXI - Europe's largest conference for Corporate and Brand Identity.
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New Case: A Brighter Tomorrow

Green hydrogen plays a key role in the European energy transition and MorGen Energy is the one player to enable it at scale. For the swiss-based innovator, we created a brand that does what they do - establish a new category, think past the old ways and represent a better tomorrow.
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Launched: The edding Group

There is a new group brand in town and we brought it to life. The new edding holding extends across all of its products and services. Built on its iconic heritage, ready to co-create tomorrow.
Full story coming soon

Featured: Funkadelic Design Book

Hong Kong based publisher Victionary launched their latest design book named Funkadelic. We are happy to be included - not once, but twice, with our 70's inspired brand work for Nucao and Planted.
Check out the book
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Brands we worked with