The global home of human AI is coming to life with the IPAI Experience Day. The brand and space we are helping to create brings together companies, institutions and experts in the city of Heilbronn to be part of Europe's leading AI initiative.

Edding is more than one of the leading stationary manufacturers in Europe. It is a love brand, a true icon and even the generic term for "marker" in the German speaking world. After an official pitch process, the listed company from Hamburg chose LIT as their partner to bring their brand ecosystem into the future. On your marks, set, go!

The independent brewery from Hamburg is not only a local hero, but also takes a stand against the dullness of industrial beer. We sharpened their strategy, refreshed their visual identity and crafted a unique brand campaign.