German start-up BodyGen pursues a revolutionary vision: making DNA analysis accessible for everyone so that people may optimise their lifestyle and habits according to their very own genetic disposition. Their first product range entails several DNA testing kits for different use cases such as beauty or nutrition.
Together, we developed an attractive lifestyle brand from scratch, counterbalancing the brand’s contemporary appeal with a subtle medical touch to create a professional and trustworthy look. Photography, typography and infographics come together to explain rather complex topics in an aesthetic and highly diverse fashion. The overall minimalist and soft appearance helps to put the focus on what really matters: the individual and their well-being.

Brand Design
Logo Design
Packaging Design
UX/UI Design
Social Media Design

Reports

Illustration Style