Shhh – money is nothing to openly talk about. Or at least that’s the societal consensus. Estonian Crypto banking platform Change Invest would highly disagree. Because as long as money and finances aren’t part of the conversation, people can’t learn how to effectively grow their wealth. We were asked to translate their strong internal mission to educate and empower into a fresh brand, breaking with all money taboos. And with new money talk being a key part of the new brand, we focused on the written word and created a custom font symbolising the paradigmatic shift. The otherwise monochrome and trustworthy minimalist appearance is interrupted only by slightly odd imagery to pique people’s curiosity.

Brand Strategy
Brand Design
Custom Typeface
Image Style
UX/UI-Design
Logo Design
Campaign