A startup on a mission: Vytal wants to drastically reduce plastic waste by offering reusable packaging for food delivery and take-out. We helped the team to take their brand to the next level through a holistic rebranding. Starting from scratch, we developed the driving, creative narrative for the brand, its design system as well as a characteristic tone of voice.The final brand is the epitome of a modern lifestyle that combines the perks of living sustainably with convenience and aesthetics – we call it Generation Vy and this is how they bowl.

Brand Strategy
Brand Design
Logo Design
Tone of Voice