Have you ever thought about the way you clean your private parts? Probably not. That’s no surprise, considering that toilet paper has unquestioningly dominated our bathroom routines for the last 200 years. It might sound crazy, but toilet paper isn’t the only option and it’s certainly not the best.
‍
Bidetlity is on a mission to educate people around the world about better alternatives. From bidet showers to toilet stools – they are all about the ass. The new brand we designed for them is all about breaking the taboo: The bold typography mimics the body’s natural curves, the colours create a warm atmosphere and easily applicable elements like the splash and butthole serve as the cherry on the top. If this doesn’t help to spread some love, what will?

Brand Story
Brand Design
Logo Design
Iconography