IPAI — The global home of human AI.
Backed by some of the most influential public and private institutions in Germany, IPAI is driven by a unique vision: to be the global home of human AI. As part of the initiative, IPAI is currently constructing a 23-hectare innovation campus in Heilbronn – the space for AI experts and entrepreneurs to meet, educate and shape the future of AI collaboratively.
Our task was to translate their ambitious vision into a scalable design system suitable for a broad range of touchpoints. In order to strike the right balance between flexibility and recognisability, we created an iconic new look with a strong sign at its core, forming the foundation for a diverse set of icons. Together with the vibrant yet warm colours and image style, IPAI creates a new, humanist identity for AI.
Our task was to translate their ambitious vision into a scalable design system suitable for a broad range of touchpoints. In order to strike the right balance between flexibility and recognisability, we created an iconic new look with a strong sign at its core, forming the foundation for a diverse set of icons. Together with the vibrant yet warm colours and image style, IPAI creates a new, humanist identity for AI.
Brand Design
Brand Strategy
Verbal Strategy
Logo Design
Signage
Iconography
Brand Implementation
Brand Strategy
Verbal Strategy
Logo Design
Signage
Iconography
Brand Implementation
“For such an ambitious project like IPAI, which involves a wide range of stakeholders, a strong brand is needed to unite all of our values and goals under one roof. Together with LIT, we have developed a brand that perfectly reflects our brand essence – Human & AI.”
Jella Hauptmann, Brand management
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