MorGen Energy is driving the energy transition by building ecosystems to produce and distribute green hydrogen at scale. Backed by some of the largest energy companies in Europe, MorGen is a key player in building the continent's future energy systems, powering entire industries in a sustainable way.

We took on the challenge of creating their brand from scratch, starting with the name. Through a collaborative and strategically grounded process with teams based in Switzerland, Denmark and the Netherlands, we developed a holistic design system - capable of overcoming clichées and representing one of Europe's future core energy infrastructure companies.

The result is a brand that is recognizable in the field of green hydrogen and - at the same time - bold in pushing the boundaries to redefine the category. Vibrant colors, a dynamic grid and a distinctive iconography style account for a new kind of industrial brand. Tomorrow starts now.

Brand Strategy
Naming
Design System
Icons & Illustrations
Brand Video
UX Design
Report Design